Tag Archives: Financial

Why the Financial Times is converting text articles to audio

FT Labs — the publisher’s four-person experimental unit — has been converting its text articles into audio to figure out its readers’ appetite for listening to articles. The publisher has been using Amazon Polly to convert the text articles into audio, read by artificial voice named Amy. Written articles take between one and three seconds to convert into audio. Both short news items and long-form, evergreen pieces are converted, like a… Read Article →